July 14, 2023, saw the highly anticipated release of “Seven”, an exciting collaboration between South Korean pop sensation Jung Kook, of the internationally renowned boyband BTS, and Georgia-born rapper Latto. The song marks a significant partnership in the music industry, broadening the appeal of both artists through the blending of their unique styles.
The track’s title “Seven” finds resonance with both artists. Latto, otherwise known as the “777 artist”, is known for her strong affinity with the number seven, a motif frequently recurring in her artistic brand . Simultaneously, the number seven holds symbolic importance to BTS, considering the band comprises seven members.
7️⃣7️⃣7️⃣ S/O to da ARMY 💋🎰 https://t.co/mjL9I3EP6G— BIG LATTO 🍀🎰🍒 (@Latto) July 12, 2023
Latto’s tweet, “S/O to the Army,” followed by kiss and slot machine emojis, drew attention to the new collaboration, marking a notable engagement with the BTS fandom, famously dubbed “The Army.”
“Seven” brings together the musical prowess of both artists, blending sultry guitar licks with Jung Kook’s soothing vocals. The lyric, “Weight of the world on your shoulders/ I catch your waist and ease your mind,” encapsulates the emotional depth of the song, which is expected to resonate with their combined fan bases .
The release of “Seven” coincided with Jung Kook’s performance at Good Morning America’s Summer Concert Series, ensuring the event was a true spectacle for fans.
Before the release of “Seven”, Jung Kook had last seen solo success with “Dreamers,” a track featured on the 2022 FIFA World Cup soundtrack that topped the Digital Song Sales chart. The South Korean pop star, often referred to as the “Golden maknae,” is no stranger to solo recognition. He was celebrated as the ‘Best Model Idol’ by the Big Issue Korea Magazine in January 2022, a testament to his substantial global appeal.
For Latto, the collaboration with Jung Kook follows her highly successful single, “Put It On Da Floor Again” featuring Cardi B. The original song, released in January, went viral and earned a spot at No. 6 on Billboard’s Hot R&B/Hip-Hop Songs chart, thanks to a popular TikTok trend. Her extraordinary strides in the music industry were recognized at the 23rd BET Awards, where she took home the Best Female Hip-Hop Artist award.
With the release of “Seven”, both artists have not only offered a treat to their fans but have also set the bar high for future collaborations in the global music scene.